Women and the American Economy, a Look to the 1980's

Suzanne H. McCall, Juanita M. Kreps

Journal of Marketing · 1977 · 44 citations · 0 references

Concepts

Abstract

The author, recently appointed as Secretary of Commerce, has skillfully compiled a book addressing the major economic issues resulting from the changing role of women in our society. The theme for the book is derived from a 1975 American Assembly forum at Columbia University, which found that although their activity has grown dramatically, the value assigned to women's market work remains well below