Behavioral indicators of household decision-making and demand for sanitation and potential gains from social marketing in Ghana

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Social Sciences, Psychology, Social Psychology +13

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Management, Psychology, Social Psychology +14

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Michael Rothschild · Journal of Marketing · 1999 · 600 citations

Public Health, Health Behavior, Public Management +10

Achieving the ‘good life’: Why some people want latrines in rural Benin

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Social Sciences, Sociology, Rural Development +11

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors

Michael Rothschild · Journal of Marketing · 1999 · 274 citations

Public Health, Health Behavior, Public Management +10