Social Behavior and Personality An International Journal · 1989 · 33 citations · 1 references
Neutral SourceSocial InfluenceResearch EthicsCommunicationCommunicator CredibilityMisinformationSocial SciencesJournalismTrustworthy CommunicatorBiasComputational TrustPost-truthTrustTrustworthy SourceTrust MetricEpistemologyTrust ManagementArtsDeception DetectionPersuasion
The credibility of a highly trustworthy communicator was compared with that of an expert. The subjects (36 nuns) heard the same persuasive message concerning AIDS, presented under the guise of either a trustworthy source (a priest), an expert (a doctor), or a neutral source. The results showed that the trustworthy communicator was regarded as significantly more believable than the expert.
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Feeling and thinking: Preferences need no inferences.
Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text