European Journal of Communication · 1992 · 187 citations · 36 references
Social SciencesCultural StudiesHistoryCultural TheoryGlobalizationMythologyCultural GlobalizationGlobal HistoriographyGlobal Political EconomyGlobal StudiesMythic GeographyGlobal Economic HistoryGlobalization CritiqueHistorical InquiryHistory Of GlobalizationMyths Of Cultural HomogeneityPolitical MythWorld Order
This paper challenges certain everyday, widespread assumptions about the meaning, evidence and evaluation of `globalization'. Both as a journey and a destination, of late this notion has taken on a life of its own. In this essay, seven myths about globalization— `Big Is Better', `More Is Better', `Time and Space Have Disappeared', `Global Cultural Homogeneity', `Saving Planet Earth', `Democracy for Export via American TV' and `The New World Order'—are critically explored in the context of globalization as a historical process and a normative goal. Using myth as a way of classifying sets of ideas about world history, politics, economics, culture, communication and ecology, the argument is made that they serve ideological as well as explanatory ends.
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Postmodernism, or, The cultural logic of late capitalism
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