Contexts · 2006 · 54 citations · 3 references
EconomicsConsumer Decision MakingConsumer EconomicsHealth SciencesConsumer IssueValue TheoryConsumer ResearchFashionMost AmericansManagementConsumer BehaviorSustainable RetailingConsumerismTextile ManagementMarketingSurprising ResultsBehavioral Economics
Most Americans say they will pay more for clothes not made in sweatshops. Is this just talk, or will they actually put their money where their mouth is? An in-store test of consumer behavior turns up some surprising results.
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