Publication | Closed Access
Understanding the role of developer/builders in the concurrent commercialization of product innovation
45
Citations
25
References
2009
Year
EngineeringEntrepreneurshipInnovation ManagementInnovative Start-upsTechnology CommercializationProduct ManagementInnovative ApproachesProduct InnovationEntrepreneurial Business VenturesIntellectual PropertyTechnology TransferEntrepreneurial InnovationConcurrent CommercializationDesignStrategic ManagementInnovationMarketingConstruction OperationsResidential Construction IndustryConsumer-driven Product DevelopmentIndustrial DesignConstruction TechnologyInnovation StudyBusinessBusiness StrategyConstruction ManagementInnovative Construction ProductsConstruction Engineering
Purpose – The aim of this paper is to present part of continuing research on the challenges of entrepreneurial business ventures to commercialize innovative construction products in the residential construction industry.
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