Concepedia

Association Between Adolescent Viewership and Alcohol Advertising on Cable Television

Paul J. Chung, Craig F. Garfield, Marc N. Elliott, Joshua Ostroff, Craig S. Ross, David H. Jernigan, Katherine Vestal, Mark A. Schuster

American Journal of Public Health · 2009 · 46 citations · 21 references

DOIFull text

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Abstract

Ad placements for beer, spirits, and alcopops increased as adolescent viewership rose from 0% to 30%, especially for female viewers. Alcohol advertising practices should be modified to limit exposure of underage viewers.

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