User engagement with online news: Conceptualizing interactivity and exploring the relationship between online news videos and user comments

TLDR

With the emergence and rapid acceptance of online news come new and varied opportunities for user engagement with content, along with alternative metrics for capturing those behaviors. The study focuses on interactive engagement with online news videos, proposes a framework conceptualizing user engagement along a continuum from exposure to interactivity, and tests hypotheses about commenting and conversational behaviors in response to YouTube news videos. The authors propose a framework conceptualizing user engagement along a continuum from exposure to interactivity, distinguish user‑content and user‑user interaction modes, and examine publicly available measures and test hypotheses about commenting and conversational behaviors in response to YouTube news videos. They conclude by discussing the theoretical and practical implications for advancing our understanding of user engagement with online news.

Abstract

With the emergence and rapid acceptance of online news come new and varied opportunities for user engagement with content, along with alternative metrics for capturing those behaviors. This study focuses on interactive engagement with online news videos. We propose a theoretical framework for conceptualizing user engagement on a continuum from exposure to interactivity. Furthermore, we make a distinction between user–content (e.g. commenting) and user–user (e.g. replying to another user’s comment) modes of interaction. We then explore publicly available measures of these concepts and test a series of hypotheses to explore commenting and conversational behaviors in response to YouTube news videos. We conclude by discussing the theoretical and practical implications for advancing our understanding of user engagement with online news.