Criticism, Alternatives and Tests: A Conceptual Framework for Improving Typography

Michael Macdonald‐Ross, Robert Waller

Programmed Learning and Educational Technology · 1975 · 26 citations · 6 references

Concepts

TL;DR

Legibility research aims to improve typography and design practice by focusing on specific decisions in practical contexts, rather than seeking universal truths. The article proposes a practical research style that leverages typographers’ and designers’ tacit know‑how. The authors outline a three‑part cyclical model—criticism, alternatives, and tests—that begins with a practical problem, incorporates critical and creative activities before testing, and culminates in a decision. The model is demonstrated through a critical analysis of Open University texts.

Abstract

Abstract The purpose of legibility research is not to discover universal truths, but to improve the practice of typography and design. Research should be directed to specific decisions in particular, practical situations. This article suggests a practical research style which makes use of the tacit know‐how of typographers and designers. The idea is to preface any testing activities with critical and creative activities. This leads to a three‐part cyclical model: criticism, alternatives and tests. Such a model starts with a practical problem and finishes with a decision. This model is illustrated by a critical analysis of some Open University texts.

References

6