Journal of Advertising · 1979 · 17 citations · 0 references
Social SciencesCommunicationCommunication TheoryOrganizational CommunicationPublic RelationsPublic Relations In OrganizationsPublic Relations TheoryPublic Relations ManagementStrategic Public Relations
(1979). Effective Public Relations. Cutlip, Scott M., and Allen H. Center. 5th Edition. Englewood Cliffs, New Jersey: Prentice-Hall, 1978. Journal of Advertising: Vol. 8, No. 2, pp. 44-45.