Become a member of the <i>last gentlemen</i>

Abstract

We present Last Gentlemen a simple interactive in-car system designed to foster considerate driving. Based on interviews about considerate driving and general psychological research on prosocial behavior, we designed a concept revolving around the activation of according norms (i.e., to take responsibility for the "weaker") and their internalization through subtle positive feedback. An in-situ exploration of an experiential prototype showed that participants actually enjoyed considerate driving and felt positively, but unobtrusively supported by Last Gentlemen in identifying potential situations and implementing appropriate behavior.