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Psychological Satisfaction and Interest in News
10
Citations
0
References
1960
Year
Behavioral Decision MakingConsumer ResearchJournalismPsychologySocial SciencesMedia StudiesInteractive JournalismNews InterestManagementNews AnalyticsMedia PsychologyExperiment ShowBehavioral SciencesReading BehaviorInformation BehaviorMotivationApplied Social PsychologyMarketingBehavioral EconomicsInteractive MarketingBehavioral InsightPsychological SatisfactionPersuasionAchievement Motivation
Results of an experiment show that news interest is related to (1) perceived usefulness of an item in attaining goals and (2) importance of the goals to the reader. The experimenter discusses implications of his findings for those who seek to predict or influence reading behavior.