Willingness to Pay for Curbside Recycling with Detection and Mitigation of Hypothetical Bias

Abstract

In this article, we estimate willingness to pay for curbside recycling. Using a unique data set, we also test for and detect significant hypothetical bias using stated‐ and revealed‐preference data. A short‐scripted “cheap‐talk” statement is used to mitigate the bias and provide more efficient estimates of the welfare impacts of curbside recycling programs.