Obtaining Nationally Representative Samples of Local News Media Outlets

Abstract

Abstract This article presents 1 approach to constructing a valid national sample of local news outlets. Using designated market areas that represent the dominant geographic area of influence for television stations, researchers can create a nationally representative sample of local media, including television and newspaper outlets. A method for adapting the approach to smaller geographic areas is also discussed. Data are provided to support the validity of the sampling method proposed in this study. The data analysis is based on a 2-year sample of TV newscasts and daily newspapers from across the country.