Nature · 2008 · 90 citations · 19 references
Risk CommunicationBehavioral SciencesCognitive ScienceExperimental Decision MakingBehavioral Decision MakingExperimental PsychologyRisk-taking BehaviourImpulsivityRisk-taking BehaviorRisk ManagementManagementSocial SciencesIndividual Decision MakingDecision ScienceDecision TheorySocial CognitionPsychology
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ON THE LAW OF EFFECT<sup>1</sup>
R. J. Herrnstein · Journal of the Experimental Analysis of Behavior · 1970 · 2.6K citations · Full text