Toward a Gramscian critical rhetoric

Abstract

Although Gramsci's application to the communication discipline has received incomplete consideration, Gramsci can provide an insightful perspective on the cultural dominance of rhetoric and the formation of a critical telos. Under the framework of telos, this paper argues that Gramsci's work can make a valuable contribution to our understanding of critical rhetoric. This analysis demonstrates that Gramscian notions can extend critical rhetoric into an enterprise that permits critical self‐reflexivity and praxis and, through a Gramscian commitment to telos, create new opportunities and perspectives for conceptualizing communication.