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The ultimate competitive advantage of continuing business model innovation
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2003
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MarketingUltimate Competitive AdvantageE-business ModelManagementBusinessCompetitor AnalysisBusiness Model CanvasBusiness StrategyStrategyStrategic ManagementInnovationBusiness Model InnovationCompetitive AdvantageParallel Way
Discusses the idea that continuing business model innovation provides a parallel way to outperform the competition. Improving a company’s business model by redirecting its focus will mean that competitors will be left out of position and unable to respond effectively.