Reinforcement and Helping Behavior¹

Abstract

A study was conducted to determine the effects of reinforcement following helping in one situation on subsequent helping behavior. It was predicted that helping behavior would increase following positive reinforcement and decrease following negative reinforcement. It was also predicted that the attractiveness of the dispenser of reinforcement would affect subsequent helping. The study was conducted using a 3 × 2 × 2 design with the variables bemg nature of reinforcement, attractivcness of the confederate, and sex of S. The data indicated that subsequent to negative reinforcement, helping responses decrease. There were no differences between the positive, neutral or control conditions. Sex of S interacted with reinforcemcnt condition, with mcn helping more than women following negative reinforcement. Malcs and females also differcd in quality of help given, with men offering more physical help than women, particularly following neutral reinforcement.