Models and helping: Naturalistic studies in aiding behavior.

The Norm of Reciprocity: A Preliminary Statement

Alvin W. Gouldner · American Sociological Review · 1960 · 11.8K citations

Social Sciences, Philosophy, Social Psychology +7

On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.

Martin T. Orne · American Psychologist · 1962 · 4K citations

Social Sciences, Psychology, Social Psychology +8

Vicarious reinforcement and imitative learning.

Albert Bandura, Dorothea M. Ross, Sheila A. Ross · Journal of Abnormal & Social Psychology · 1963 · 710 citations

Social Sciences, Behavioral Sciences, Psychology +11

Responsibility and dependency.

Leonard Berkowitz, Louise R. Daniels · Journal of Abnormal & Social Psychology · 1963 · 390 citations

Affecting the salience of the social responsibility norm: effects of past help on the response to dependency relationships.

Leonard Berkowitz, Louise R. Daniels · Journal of Abnormal & Social Psychology · 1964 · 358 citations

Social Sciences, Psychology, Social Psychology +15