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The magical number seven, plus or minus two: Some limits on our capacity for processing information.

George Miller · Psychological Review · 1994 · 17.3K citations

Social Sciences, Psychology, Social Psychology +10

A BEHAVIORAL MODEL OF RATIONAL CHOICE

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations

Social Sciences, Behavioral Sciences, Economics +11

The theory of decision making.

Ward Edwards · Psychological Bulletin · 1954 · 2.7K citations

Business, Decision Sciences, Economics +13

Vocational interests of men and women.

Strong · 1943 · 817 citations

Social Sciences, Gender Studies, Sociology +12

Alternative Approaches to the Theory of Choice in Risk-Taking Situations

Kenneth J. Arrow · Econometrica · 1951 · 722 citations

Business, Decision Sciences, Behavioral Economics +13