Quarterly Journal of Speech · 1968 · 298 citations · 2 references
Social SciencesCommunicationSocial PsychologyPersuasionSocial InfluenceSocial PerceptionCredibility TheorySource CredibilitySource EvaluationPerceived TrustworthinessSource Credibility EffectsSource Credibility HeuristicsSource Credibility PerceptionSource Trustworthiness
(1968). Factors of source credibility. Quarterly Journal of Speech: Vol. 54, No. 1, pp. 59-63.
2
Scales for the measurement of ethos
James C. McCroskey · Speech Monographs · 1966 · 643 citations
Problems in Social Psychology.
Michael Schwartz, Carl W. Backman, Paul F. Secord · American Sociological Review · 1966 · 102 citations