Use of Social Networking Sites by Sports Fans: Implications for the Creation and Maintenance of Social Capital

Abstract

This study examined use of social networking sites (SNSs) by football fans, testing its impact on bridging and bonding social capital. Survey results (N=395) indicated that intensity of SNS usage had a stronger effect on bridging than bonding social capital. SNS usage also interacted with identification, collective self-esteem and satisfaction with life, to influence bridging social capital. SNS usage thereby enhanced fans’ online experience, allowing them to connect to other fans, while maintaining existing relationships.