Publication | Closed Access
Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes: Application to intended purchase of electric cars
211
Citations
27
References
2014
Year
MarketingChoice ModelLatent AttitudesBehavioral Decision MakingManagementExperimental EconomicsConsumer ResearchSocial InfluencesSocial InfluenceConsumer BehaviorChoice-process DataHybrid Choice ModelsDecision TheoryPersuasionSocial SciencesPreference ModelingConsumer Choice
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