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Convenience, the bane of our existence, and other barriers to donating

198

Citations

8

References

2006

Year

Abstract

Inconvenience is a major barrier to donating, suggesting that mobile collections and increased hours of operation might help recapture lapsed donors. The finding that lapsed minority donors were more likely to give bad treatment and poor staff skills as important reasons to not donate is disconcerting in light of the changing donor demographics and increased efforts to recruit these donors.

References

YearCitations

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