Concepedia

The role of business in public diplomacy

Michael B. Goodman

Journal of Business Strategy · 2006 · 30 citations · 3 references

DOI

Concepts

Abstract

Purpose – The purpose of this article is to introduce the case for, and value of, the role of business in public diplomacy.

References

3

Corporate communication practice and pedagogy at the dawn of the new millennium

Michael B. Goodman · Corporate Communications An International Journal · 2006 · 92 citations

, , +11

Restoring trust in American business: the struggle to change perception

Michael B. Goodman · Journal of Business Strategy · 2005 · 15 citations

, , +17

Tradition and innovation: the China business communication study

Michael B. Goodman, Jay Wang · Journal of Business Strategy · 2007 · 10 citations

, , +9