Tobacco Industry Lifestyle Magazines Targeted to Young Adults

Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability

Matthew Lombard, Jennifer Snyder‐Duch, Cheryl Campanella Bracken · Human Communication Research · 2002 · 2.8K citations

Termed Intercoder Agreement, Communication, Journalism +20

Building Strong Brands

孔輔 小川 · Quarterly Journal of Marketing · 1997 · 792 citations · Full text

Marketing, Brand Equity, Brand Positioning +11

Why and How the Tobacco Industry Sells Cigarettes to Young Adults: Evidence From Industry Documents

Pamela M. Ling, Stanton A. Glantz · American Journal of Public Health · 2002 · 488 citations · Full text

Tobacco industry documents: treasure trove or quagmire?

Ruth E. Malone · Tobacco Control · 2000 · 302 citations · Full text

Tobacco Cessation, Tobacco Control, Public Policy +14

Is “YouTube” telling or selling you something? Tobacco content on the YouTube video-sharing website: Table 1

Becky Freeman, Simon Chapman · Tobacco Control · 2007 · 279 citations · Full text