How fundraising is carried out in US nonprofit organisations

Mark A. Hager, Patrick Rooney, Thomas H. Pollak

International Journal of Nonprofit and Voluntary Sector Marketing · 2002 · 82 citations · 0 references

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Many US nonprofits receive charitable contributions or grants without allocating funds to fundraising, raising questions about how fundraising is conducted. The study aims to investigate how US charities conduct fundraising. It surveys US charities to observe the internal capacities and external relationships employed in fundraising. Most charities employ dedicated fundraising staff, yet executive directors, volunteers, and board members also handle much of the work, and many engage external entities such as federated campaigns, support organisations, and professional firms to raise funds. © 2002 Henry Stewart Publications.

Abstract

Abstract A substantial number of nonprofit organisations in the USA report inflows of charitable contributions or grants without expenditures allocated to fundraising costs. This observation raises questions about how fundraising is carried out. Based on a survey of US charities, the paper observes that nonprofit organisations use a range of internal capacities and external relationships to conduct their fundraising. The use of staff members dedicated to fundraising is common, but much fundraising is still carried out by executive directors, volunteers and board members. Also, a substantial number of organisations engage external entities, including federated campaigns, support organisations and professional fundraising firms to generate contributions. Copyright © 2002 Henry Stewart Publications