IT Professional · 2011 · 15 citations · 8 references
ComputingCloud ComputingInformation TechnologyCloud ArchitectureCloud InfrastructureSoftware EngineeringApplication ArchitectureWeb Application ArchitectureWeb Application DevelopmentCloud Application ArchitectureCompetitive Market EntryLicensing Of Software-as-a-serviceSoftware Licensing ImpactsSoftware-as-a-serviceSoftware-as-a-service StrategyWeb Service Architecture
Many vendors dream about making it big in the cloud, but licensing Web apps is a fiercely competitive market with rampant risks. Software as a service must overcome several challenges to prove itself as a successful business model.
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Cloud computing — The business perspective
Sean Marston, Zhi Li, Subhajyoti Bandyopadhyay et al. · Decision Support Systems · 2010 · 2.3K citations
Business Models in the Service World
Christof Weinhardt, Arun Anandasivam, Benjamin Blau · IT Professional · 2009 · 200 citations
Cloud Computing: The Business Perspective
Sean Marston, Zhi Li, Subhajyoti Bandyopadhyay et al. · SSRN Electronic Journal · 2009 · 117 citations · Full text