Publication | Closed Access
E‐commerce and retail property in the UK and USA
36
Citations
3
References
2002
Year
Electronic MarketplaceOnline Customer BehaviorDigital MarketingE-commerceRetail PropertyE-businessInteractive MarketingManagementConsumer ResearchBusinessUs RetailersInternet StrategiesConsumer BehaviorMarketingBuying BehaviorDigital EconomyE-procurement
Presents findings from separate research projects conducted in the UK and the USA on the impact of e‐commerce on retailers and retail property. Examines differences between UK and US retailers along several dimensions: Internet strategies, perceptions of the Internet, barriers to e‐commerce growth, and future space requirements. Overall, findings indicate that UK and US retailers have similar attitudes about e‐commerce. Specifically, retailers in both samples perceive little threat or impact from e‐commerce. Second, barriers to e‐commerce growth are similar for UK and US retailers and include fulfillment and security issues. Third, UK and US retailers indicate that their retail space needs will remain the same or increase in the short term, despite the threat of e‐commerce. Finally, both sets of retailers believe that entertainment is an important strategy if shopping centers are to remain viable.
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