Evaluating geo-social influence in location-based social networks

Abstract

The emerging location-based social network (LBSN) services not only allow people to maintain cyber links with their friends, but also enable them to share the events happening on them at different locations. The geo-social correlations among event participants make it possible to quantify mutual user influence for various events. Such a quantification of influence could benefit a wide spectrum of real-life applications such as targeted advertising and viral marketing.