Concepedia

How online social ties and product-related risks influence purchase intentions: A Facebook experiment

Jyun‐Cheng Wang, Ching-Hui Chang

Electronic Commerce Research and Applications · 2013 · 254 citations · 64 references

Concepts

Social SciencesMarketingMarketing ManagementInterpersonal RelationshipsRelationship MarketingSocial InfluenceInformational InfluenceOnline Consumer BehaviorPeer InfluenceSocial CapitalSocial MediaSocial Network AnalysisInterpersonal Influence In BuyingInterpersonal Influence In NetworksOnline Perceived RiskOnline Social CapitalOnline Social InteractionSocial Influence OnlineSocial Network Influence

References

64

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15