Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response

Abstract

Journal Article Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response Get access Carl Obermiller Carl Obermiller Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 1, June 1985, Pages 17–30, https://doi.org/10.1086/209032 Published: 01 June 1985 Article history Received: 01 May 1983 Revision received: 01 February 1985 Published: 01 June 1985