Reverse Subtyping: The Effects of Prejudice Level on the Subtyping of Counterstereotypic Outgroup Members

Abstract

Although many anti-bias interventions try to overcome stereotypes by presenting positive and/or counterstereotypic members of the outgroup, people often subtype these members and refuse to see them as typical of the outgroup. Although subtyping has been shown to be a common phenomenon, it is unclear if preexisting attitudes moderate this process. The current study examined whether preexisting prejudice levels would moderate the subtyping process. Specifically, it was found that although high-prejudiced individuals subtyped a positive racial outgroup member, low-prejudiced individuals demonstrated the opposite pattern and subtyped negative outgroup members as being atypical. This suggests that although the subtyping phenomenon may be universal, its expression is moderated by preexisting intergroup attitudes.