Concepedia
The Journal of Social Psychology · 1962 · 15 citations · 1 references
International AdvertisingCultureAdvertisingTargeted AdvertisingManagementConsumer ResearchMarketing CommunicationPsychological DeterminantsOnline AdvertisingAdvertising EffectivenessCommunicationMarketingComparative Study
1
The Story of Advertising, <i>by James Playsted Wood</i>
Edward C. Kirkland · Political Science Quarterly · 1958 · 41 citations
Media Institutions, Advertising, James Playsted Wood +13