Fundamental studies in Design-by-Analogy: A focus on domain-knowledge experts and applications to transactional design problems

Structure‐Mapping: A Theoretical Framework for Analogy*

Dedre Gentner · Cognitive Science · 1983 · 5.1K citations

Language Studies, Philosophy, Knowledge Representation +16

A spreading activation theory of memory

John R. Anderson · Journal of Verbal Learning and Verbal Behavior · 1983 · 2.2K citations

Social Sciences, Neuroscience, Cognitive Neuroscience +7

Service management and marketing: managing the moments of truth in service competition

Choice Reviews Online · 1990 · 1.9K citations

Business, Marketing, Marketing Management +10

Structure mapping in analogy and similarity.

Dedre Gentner, Arthur B. Markman · American Psychologist · 1997 · 1.7K citations

Social Sciences, Psychology, Cognitive Psychology +9

Metrics for measuring ideation effectiveness

Jami J. Shah, Noé Vargas-Hernández · Design Studies · 2003 · 1.1K citations

Management, Educational Measurement, Creativity +8