Publication | Closed Access
Diffusion of Responsibility and Restaurant Tipping: Cheaper by the Bunch
132
Citations
2
References
1975
Year
Customer SatisfactionConsumer ResearchGroup SizeSocial InfluenceRestaurant DinersNew TheoryHospitality MarketingManagementConsumer BehaviorRestaurant TippingConsumer IssueConsumer ChoiceEconomicsSocial ImpactConsumerismCateringMarketingBehavioral EconomicsSocial BehaviorBusinessFood ServiceSocial ResponsibilityHospitality Management
The amount tipped by 396 groups of restaurant diners was a function of the number of people eating together as well as the size of the bill. One-third of the variability in tipping was explained by the norm that tip should equal 15% of bill. In addition, consistent with a new theory of division of responsibility, variation around this norm was an inverse power function of group size, specifically, 18%/N' 22 .
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