Latinos, Inc.: the marketing and making of a people

List of Illustrations Acknowledgments Introduction 1. Don't Panic, I'm Hispanic: The Trends and Economy of Cultural Flows 2. Knowledges: Facts and Fictions of a People as a Market 3. Images: Producing Culture for the Market 4. Screening the Image 5. Language and Culture in the Media Battle Zone 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? 7. Selling Marginality: The Business of Culture Notes References Index