Journalism & Mass Communication Quarterly · 2006 · 74 citations · 0 references
Public AffairsPolitical CommunicationPolitical ScienceMedia StudiesPolitical Communication Research MethodsPolitical RhetoricFraming AnalysisIssue FramingMessage FramingNews MediaOnline CampaigningSocial MediaContent Analysis Of FramesFraming In Social MediaMedia Framing Of ElectionsNews FramesOnline Election NewsOnline Political CampaigningOnline Political NewsPolitical Message Framing
This study investigates frames used by candidate Web sites in the 2004 presidential election. The analysis focuses on official blog content posted by the George W. Bush and Senator John Kerry Web sites. Content analysis was used to record time, space, tone, and topic attributes used in the blog text during the sixty-four days prior to the election. A comprehensive analysis is offered for the distribution of framing content and mechanisms employed for a total of 1,309 blog postings. The findings indicate notable trends as well as significant differences between candidates and their use of frames.