Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements: A Randomized Study - Concepedia

Concepedia

Publication | Open Access

Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements: A Randomized Study

DOI Full Paper Access

34

Citations

21

References

2015

Year

Helen W. Sullivan, Amie C. O’Donoghue, Kathryn J. Aikin

Therapeutic Innovation & Regulatory Science

AdvertisingRandomized StudyConsumer HealthTargeted AdvertisingManagementConsumer ResearchMarketing CommunicationOnline AdvertisingConsumer BehaviorRisk InformationCommunicationMarketingDirect-to-consumer Print Advertisements

References

	Year	Citations

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