An evaluation of the prospects of green entrepreneurship development using a SWOT analysis

Abstract

This article employs a methodological framework based on SWOT analysis to identify the most important factors and concerns in order for public policy organisations to encourage local entrepreneurs to invest in sustainable development. A survey was conducted to examine the strengths, weaknesses, opportunities and threats that the Greek Development Agencies (DAs) consider important for encouraging local entrepreneurs to exploit new opportunities using local natural resources. The results indicate that institutional, structural, social and economic factors can play a critical role in whether entrepreneurs invest in new business ventures associated with natural resources.