Concepedia

Reaching Hard-to-Reach Populations: Interactive Computer Programs as Public Information Campaigns for Adolescents

Robert P. Hawkins, David H. Gustafson, Betty Chewning, Kris Bosworth, Patricia M. Day

Journal of Communication · 1987 · 34 citations · 15 references

Concepts

Public HealthHealth EducationAdolescent HealthAdolescent MedicineHealth Services ResearchAdolescent Health EducationStudy DesignDigital Public Information CampaignsHard-to-reach Populations OutreachPublic Outreach Campaigns

Abstract

Robert P. Hawkins, David H. Gustafson, Betty Chewning, Kris Bosworth, Patricia M. Day; Reaching Hard-to-Reach Populations: Interactive Computer Programs as

References

15

Decisions with Multiple Objectives: Preferences and Value Tradeoffs.

Journal of the Operational Research Society · 1994 · 8.5K citations

Business, Decision Sciences, Economics +14

Toward a Theory of Intrinsically Motivating Instruction*

Thomas W. Malone · Cognitive Science · 1981 · 2K citations

Education, Educational Psychology, Instruction +13

Mass Media Flow and Differential Growth in Knowledge

Phillip J. Tichenor, George A. Donohue, Clarice N. Olien · Public Opinion Quarterly · 1970 · 1.5K citations

Social Sciences, Communication, Political Communication +17

AUDIENCE ACTIVITY AND GRATIFICATIONS

Mark R. Levy, Sven Windahl · Communication Research · 1984 · 420 citations

Social Sciences, Communication, Audience Studies +14

Some Reasons Why Information Campaigns Fail

Herbert H. Hyman, Paul B. Sheatsley · Public Opinion Quarterly · 1947 · 313 citations

Social Sciences, Communication, Marketing +7