Publication | Closed Access
THE USE AND ABUSE OF FACTOR ANALYSIS IN COMMUNICATION RESEARCH
241
Citations
7
References
1979
Year
Factor ModelsSocial InfluenceCommunicationJournalismCommunication PhenomenaParallel AnalysisManagementFactor AnalysisCommunication StrategyConversation AnalysisContent AnalysisComputer-mediated CommunicationCommunication EffectsCommunication StudyInformation ManagementAppropriate DecisionsCommunication ResearchMarketingInterpersonal CommunicationOrganizational CommunicationArts
This paper discusses several decisions that researchers must make in their application of factor analysis to data related to communication phenomena. Several suggestions are provided to aid researchers in reaching appropriate decisions.
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