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L. A. Zadeh · Information and Control · 1965 · 66.1K citations

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Thomas L. Saaty · European Journal of Operational Research · 1990 · 9.4K citations

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Decisions with Multiple Objectives: Preferences and Value Tradeoffs.

Journal of the Operational Research Society · 1994 · 8.5K citations

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Theory of Games and Economic Behavior

E. N., John von Neumann, Oskar Morgenstern · The Journal of Philosophy · 1945 · 4.1K citations

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E. ROWLAND · Nature · 1946 · 3.3K citations

Social Sciences, Economics, Behavioral Economics +11