Transportation Research Part B Methodological · 2007 · 527 citations · 25 references
BusinessDecision SciencesEconomicsDecision AnalysisDecision TheoryExperimental DesignChoice ModelingDiscrete Choice ModelsDiscrete Choice TheoryPreference ElicitationPreference ModelingStated Preference MethodsDiscrete Choice Experiment DesignEfficient Experimental DesignStated Preference AnalysisStated Preference ModelingStated Preference Modelling
25
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations