Publication | Closed Access
Technology Adoption and Indian Consumers: Study on Mobile Banking
118
Citations
43
References
2012
Year
Innovation AdoptionMobile Banking AdoptionConsumer ResearchTechnology Adoption Abstract—information TechnologyFintechMobile BankingManagementConsumer BehaviorDigital BankingUser AcceptanceFintech AdoptionMobile CommerceMarketingOnline BankingTechnology Acceptance ModelBusinessInternet FinanceTechnology
Information technology drives global change, and mobile banking represents a recent, innovative leap from traditional banking, evolving from ATMs and telephone banking to online services. The study investigates consumers’ perspectives on adopting mobile banking.
Abstract—Information technology is considered as the key driver for the changes taking place around the world. Mobile banking is the latest and most innovative service offered by the banks. The transformation from the traditional banking to e-banking has been a 'leap' change. The evolution of e-banking started from the use of Automatic Teller Machines (ATMs) and telephone banking (tele-banking), direct bill payment, electronic fund transfer and the revolutionary online banking. This study determines the consumer's perspective on mobile banking adoption.
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