Collision or collusion? A discussion and case study of the unplanned triangulation of quantitative and qualitative research methods

Abstract

In recent years there has been a growth of interest in breaking down the divisions between qualitative and quantitative research. However, although examples of multi-method studies now abound, there has been little discussion within the literature about the empirical and theoretical challenges that such eclecticism can pose. This article provides an example of a multi-method investigation into social scientists and their media relations wherein qualitative and quantitative findings appeared to contradict each other, and describes how the authors sought to explain and accommodate these discrepancies. Using this case study, they argue that it is incumbent on all researchers committed to the integration of research methods to deal with any differences that may emerge, rather than to resort to selective, epistemic prioritization as a get-out clause.