Quantitative connotation of a concept.

Forming impressions of personality.

Journal of Abnormal & Social Psychology · 1946 · 2.5K citations

Social Sciences, Psychology, Social Psychology +10

The principle of congruity in the prediction of attitude change.

Charles E. Osgood, Percy H. Tannenbaum · Psychological Review · 1955 · 1.7K citations

Social Sciences, Psychology, Social Psychology +9

The Social Desirability Variable in Personality Assessment and Research.

D. A. Sprott, Allen L. Edwards · Journal of the American Statistical Association · 1959 · 1.5K citations

Social Sciences, Behavioral Sciences, Psychology +14

Primacy effects in personality impression formation.

Norman H. Anderson, Alfred A. Barrios · Journal of Abnormal & Social Psychology · 1961 · 191 citations

Social Sciences, Psychology, Social Psychology +14

Context effects in judgment: Adaptation level as a function of the mean, midpoint, and median of the stimuli.

Allen Parducci, Robert C. Calfee, Louise M. Marshall et al. · Journal of Experimental Psychology · 1960 · 68 citations

Social Sciences, Behavioral Sciences, Psychology +10