Public Opinion Quarterly · 1961 · 49 citations · 0 references
Social SciencesCommunicationMarketingMass CommunicationMedia StudiesPublic OpinionAudience ReceptionMass MediaMedia ConsumptionMedia EffectsMedia ReceptionTelevision StudiesBroadcastingMass Media EffectsMass Media ReceptionMedia Consumption MeasurementMedia Effects On Public OpinionMedia Effects TheoryTelevision Consumption
Over recent years there has been a decline in the circulation of many newspapers and magazines in Britain. This report is based on the first of three studies* by the writer, carried out to determine the causes of the decline. It deals with the influence of television upon the circulation and reading of fifty-three national publications.