Journal of Mathematical Psychology · 1998 · 35 citations · 22 references
BusinessBehavioral SciencesSocial PsychologyDecision AnalysisDecision TheoryPsychometricsChoice ModelingDiscrete Choice ModelsPreference ModelingSocial PreferencesStated Preference MethodsUtility TheoryChoice Behavior AnalysisPairwise Comparison ModelsPairwise Preference ModelingPreference SurfacesStated Preference ModelingUnfolding TechniquesUnfolding Theory
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A law of comparative judgment.
L. L. Thurstone · Psychological Review · 1927 · 5.2K citations
Clyde H. Coombs · Psychological Review · 1960 · 1.6K citations