Nontransitive measurable utility

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

The Theory of Games and Economic Behavior

R. Wes Harrison, John von Neumann, Oskar Morgenstern · Journal of Farm Economics · 1945 · 5.3K citations

Social Sciences, Economics, Behavioral Economics +11

The theory of decision making.

Ward Edwards · Psychological Bulletin · 1954 · 2.7K citations

Business, Decision Sciences, Economics +13

Utility Theory for Decision Making

Roger Adelson, Peter C. Fishburn · Operational Research Quarterly (1970-1977) · 1971 · 2.5K citations

Business, Decision Sciences, Economics +14

Intransitivity of preferences.

Amos Tversky · Psychological Review · 1969 · 2.2K citations